# Normalize — Full Content > Commerce software studio — Shopify apps & storefront engineering Normalize is a commerce software studio. Four apps are live on the Shopify App Store, and the studio offers engineering services for merchants and brands: app development, storefront & theme engineering, cart/checkout systems, and performance rescue. Everything ships to one standard — zero layout shift, theme-native design, sub-15kb runtimes, measurable revenue outcomes. Started solo and built in public; now growing into a small, senior team based in Dhaka, Bangladesh, working worldwide. --- ## App 1: Normalize Gift Wrap & Message **Tagline:** Add gift and message option on product page and cart. **Shopify listing:** https://apps.shopify.com/normalize-gift-wrap-message **Product microsite:** https://giftwrap.usenormalize.com/ **Badge:** Built for Shopify **Rating:** 4.7★ (9 reviews) **Launched:** March 28, 2025 ### Description Offer gift wrap, custom messages, and notes from product page to checkout — and directly in the cart and slide cart via the cart extension. A seamless, on-brand gifting widget that enhances UX, drives conversions, boosts AOV, and improves customer satisfaction. Fully integrated with the storefront for a premium, cohesive gifting experience. ### Key Features - Add gift wrap and message options with a single click - Theme block + cart extension — easy install, no code required - Rename the gift-wrap section via the Theme Customizer - Text or textarea inputs configurable from app settings - Show gift options for specific products only, or for all products - Languages: English and French - Works with Checkout and Shopify Admin ### Pricing - **Free:** $0 — up to 20 profitable orders/month, product page gift wrap, cart extension, live support, basic customization - **Starter:** $7/month (or $58.80/year, save 30%) — up to 300 profitable orders/month, advanced customization, custom HTML. 14-day free trial - **Grow:** $25/month (or $210/year) — up to 1,000 profitable orders/month, variable support. 14-day free trial - **Unlimited:** $49/month (or $411.60/year) — unlimited profitable orders. 14-day free trial --- ## App 2: TackOn — Cart Fees & Surcharges **Tagline:** Cart fees, surcharges & handling fees. Keep 100% revenue. **Shopify listing:** https://apps.shopify.com/tackon **Primary domain:** https://tackon.app/ **Marketing site:** https://tackon.usenormalize.com/ **Rating:** 5.0★ **Launched:** December 11, 2025 ### Description Add cart surcharges, handling fees, and extra charges to Shopify checkout. Use for processing fees, expedited shipping, rush orders, shipping insurance, gift wrap service, tip collection, donation boxes, environmental fees, fragile item handling, oversized product charges, and custom service fees. Customers choose to add fees with an opt-in toggle. Merchants keep 100% of revenue — zero commission or revenue sharing. Compatible with slide carts, cart drawers, cart pages, and all Online Store 2.0 themes. ### Key Features - Fixed, percentage, or combined fee types on any cart - Product-specific surcharge rules with flexible conditions - Visibility control based on conditions - Multi-currency support through Shopify Markets integration - Usage-based pricing — only pay for orders where fees apply - Fees pass through to Shopify checkout as a transparent line item - Works with Checkout, Shopify Flow, Shopify Admin, and UpCart - Custom HTML/CSS support for the widget ### Pricing - **Free:** $0 — includes 20 orders/month, full access to all features, perfect for development stores - **Starter:** $5/month — includes 50 orders/month, then $0.10 per extra order; all fee types, product-specific rules, slide cart extension, custom HTML/CSS, multi-currency, priority support. 30-day free trial --- ## App 3: Normalize Cart Drawer **Tagline:** Replace your native cart with a drawer you fully control. **Shopify listing:** https://apps.shopify.com/normalize-cart-drawer **Launched:** June 18, 2026 ### Description Normalize Cart Drawer replaces the theme's native cart with a customizable slide-out drawer designed in a visual editor — no theme code required. Drag and drop sections like a shipping progress bar, recommended products, cart notes, promo banners, and custom HTML. Control colors, spacing, and typography, preview changes live, and save multiple templates. Publish draft or live versions; the drawer renders on the storefront through a Shopify theme app extension. ### Key Features - Create and manage multiple cart templates (draft & live per store) - Drag-and-drop cart component ordering in a live visual editor - Configure colors, spacing, and typography - Shipping progress bar with custom messaging - 9 ready-made design presets - Upsells, product recommendations, promo banners, cart notes, custom HTML/CSS - Works with any theme, no code ### Pricing - **Free:** $0 — up to 20 orders/month, full drag-and-drop customization, 9 presets, free shipping bar, cart notes, promo banners - **Starter:** $9.99/month (or $99/year, save 17%) — up to 200 orders/month, priority email support. 14-day free trial - **Growth:** $19.99/month (or $199/year) — up to 500 orders/month. 14-day free trial - **Pro:** $39.99/month (or $399/year) — unlimited orders/month --- ## App 4: Everfield — Product Options **Tagline:** Personalize any product with custom options and add-ons. Every answer saves to the order. **Shopify listing:** https://apps.shopify.com/everfield-product-options **App site:** https://everfield.usenormalize.com/ **Launched:** July 13, 2026 ### Description Product options and custom fields on the product page and in the cart (above any checkout button). Add swatches, dropdowns, engraving text, file uploads, date pickers and more, with per-option price add-ons that update the cart total and conditional logic that shows fields only when relevant. Target option sets by product, collection, tag, country, or device. Every answer saves natively to the Shopify order as line item properties or cart attributes — no data lock-in. Live preview on every plan. ### Key Features - Field types incl. swatches, dropdowns, text & engraving inputs, file uploads, date pickers - Price add-ons that flow into the cart total - Conditional logic — show fields only when relevant - Targeting by product, collection, tag, country, or device - Works on the product page and in the cart - Answers save as line item properties & cart attributes on the Shopify order - Live preview on every plan ### Pricing - **Free:** $0 — 200 widget views/month - **Basic:** $6.95/month — 1,000 widget views/month. 7-day free trial - **Advanced:** $19.95/month — 10,000 widget views/month. 7-day free trial - **Unlimited Plus:** $24.95/month — unlimited widget views. 7-day free trial --- ## Services The same engineering that ships Normalize products, available for client work: 1. **Shopify App Development** — public and private apps: embedded admin, theme extensions, checkout extensibility, Shopify Functions 2. **Storefront & Theme Engineering** — OS 2.0 sections, app blocks, and design systems that inherit brand tokens 3. **Cart & Checkout Systems** — drawers, upsells, fees, and gifting flows engineered for conversion without layout shift 4. **Performance & Core Web Vitals Rescue** — audits and retrofits targeting zero CLS and sub-second interaction budgets Contact: hello@usenormalize.com --- ## Company: Normalize **Website:** https://usenormalize.com/ **Support email:** hello@usenormalize.com **Location:** Dhaka, Bangladesh — working worldwide **Shopify Partner page:** https://apps.shopify.com/partners/normalize **YouTube:** https://www.youtube.com/@usenormalize **LinkedIn:** https://www.linkedin.com/company/normaliz3 Normalize started as a solo, build-in-public project and is growing into a studio — same tight feedback loops, more hands. Team member profiles: - **Onik G. — Engineering** (https://usenormalize.com/team/onik) — Shopify expert & full-stack engineer (Liquid, GraphQL, Polaris, Functions, Node.js, Remix, React, Vue/Next/Nuxt, PHP/Laravel, PostgreSQL, DynamoDB, AWS, Docker). Founder of Normalize; software engineer at Strativ AB, previously CTO at OctiDev and engineer at ZenixNow. Open-source: php-shopify (Shopify PHP SDK), sequelize/umzug (ESM & Windows fixes), kitty-cli. Email: onik@usenormalize.com · GitHub: https://github.com/anikghosh256 · LinkedIn: https://www.linkedin.com/in/anikghosh256 · Fiverr: https://www.fiverr.com/anikghosh46 - **S. M. Sujan — Full-Stack Engineer** (https://usenormalize.com/team/sujan) — full-stack JavaScript engineer; Shopify apps on Remix, GraphQL, Prisma & PostgreSQL, AI platforms (ElevenLabs, FFmpeg), and React/Next.js SaaS frontends. GitHub: https://github.com/sadif50 · Portfolio: https://smsujan.netlify.app/ - **Sekon Karmokar — Full-Stack Developer** (https://usenormalize.com/team/sekon) — self-taught full-stack developer; TypeScript across React & React Router SSR, Node.js, Prisma/Drizzle over PostgreSQL & MySQL. Builder of multi-tenant e-commerce platforms, a web-hosting control panel, and a language-learning LMS (Docker, Stripe, Auth.js, S3/R2). Website: https://anore.tech ### Shared Engineering Standards All Normalize work ships to a single non-negotiable standard: - **Zero CLS** — reserved DOM space and pre-rendered states keep Core Web Vitals green - **Theme adaptive** — inherits design tokens (fonts, colors, radii); no !important overrides - **Built-in analytics** — attach rate, AOV uplift and revenue attribution in real time - **Lightweight by default** — sub-15kb runtime per app, lazy-loaded assets, no jQuery, no third-party trackers - **Multi-currency** — Shopify Markets & Plus compatible - **Setup in under 5 minutes** — support answers in minutes, not days --- ## Sitemap - https://usenormalize.com/ — Home: products, services, standards, team, contact - https://giftwrap.usenormalize.com/ — Gift Wrap & Message microsite - https://tackon.app/ — TackOn product site - https://tackon.usenormalize.com/ — TackOn marketing site - https://everfield.usenormalize.com/ — Everfield — Product Options app site - https://usenormalize.com/sitemap.xml — XML sitemap - https://usenormalize.com/robots.txt — Robots - https://usenormalize.com/llms.txt — LLM summary index - https://usenormalize.com/llms-full.txt — This file